10/18/2007

Advertising Rising — And We're Watching

There’s nothing like a snarky blog ripping on a ridiculous ad campaign to really get me going. That’s why I love the Internet and everything that spews out of it. The parody, the sarcasm, the lively ads. The Web makes for a digital platform that gives us a chance to examine and tear apart the marketing almighty with a distinct guerrilla edge.

And I must say, ads today rule. I’m sorry, but they really do. Not only are they an increasingly valid form of artistic expression, they also have the power to color and enlighten anyone’s day, and can even raise awareness by providing fantasy fodder for frustrated frumps. They can also severely offend.

Ads range from the dim-witted to the super clever, from the kill-me-know creepy to the LOL funny. And one thing’s for sure: Advertising pushes creative to the limit. After all, how many viral videos are actually quirky, inspired ads that hit a comedic bull’s eye, surprising us from where we least expect it?

A well-executed ad campaign is a tasty treat for media junkies like myself. And if an ad blows chunks, it’s all the better. We can go off on it online. This is because Internet has paved the way for a new kind of ad consumption, helmed by the deconstructive skill of nonplussed advertising watchdogs ready to point out how deliciously absurd the business of selling really is. No doubt, ads have become true pop cultural compasses.

To better wrap your head around what I'm talking about, check out this review of the Snorg tees ads, courtesy of Logged Hours. It’s a riot. I haven’t laughed this hard since running across Adrants’ assessment of the Quiznos’ “not lacking any meat” campaign, featuring a (sexually frustrated?) sappy Asian woman letting out a spastic laugh. Awesome. Both are poignant observations on the ludicrous yet alluring nature of the advertising industry.

So what do you think? Are ads adding something positive to our cultural discourse? And if this is so, can we effectively bite back at advertising execs through online and hold them accountable for crappy creative?

2 comments:

Cristina said...

http://blog.wired.com/wiredscience/2007/10/are-diesels-glo.html

what do you think of the new diesel ads? i like them!

jpastor said...

Apparently only skinny white people will be left after Global Warming runs its course. And like one Asian.

I think the are ads kinda cool, even if it makes me wish there were more CO2 emissions speeding up the phenomenon.