For example: I was happily scanning a post this morning on Jezebel.com that spotlighted a story from today’s Wall Street Journal analyzing the lives and loves of New York’s most prominent socialites. Of course, the post included a not-so-hot photo of socialite Fabiola Beracasa with flat hair (that's the photo of her above). The first comment on the string: “That is NOT a good haircut for a head that size. I'm quite glad I have no clue who that is.” LOL. That’s the funniest thing I’ve read all morning.
First off, the commenter is dead on about the hair—it looks like someone plastered her coif down to make her head seem super-large (and the post is all about how she goes to the stylist every day. Awesome). And secondly, and perhaps more importantly--the user doesn’t even know who this person is (why should anyone, really?), nevertheless decides to not only read the post, but to comment on it by assessing the chick's 'do. Too funny.
So here’s the deal: Even for posts that read perfunctory, comments manage to add a level of dimension, depth, and wit (not to mention immediacy) that make reading them a tasty treat. There's no way to hedge a bullet once commenters chime in.
After the premiere of Gossip Girl the other night, the put-down-of-the-moment on comment strings and blogs alike has become “looks like you’ve got a lot of yogurt left.” Don’t know what this means? Don’t worry, I don’t know if anyone really does. But that’s the whole point, and that’s what makes it funny—it made no sense when Blair cut Serena with that one-liner on the show, and it still makes no sense now (maybe it's some sort of fat girl joke?). But Web commenters have made it their own, and in no time, I’m sure many will be using it to deride their most cherished frenemies. I hate to say it, but Fabiola, it looks like you've got a lot of yogurt left.