Showing posts with label Cars. Show all posts
Showing posts with label Cars. Show all posts

11/05/2007

Creative Spotlight: Oregon Trail Reloaded

Here’s an online experience I’m elated to endorse: Check out Thule Road Trip! If you ever played Oregon Trail on Apple II--and I’m sure at least a handful of you did--you’ll be overflowing with excitement at the thought of an all-new Web-based game, brought to you by Thule Sweden, that plays just like the original. As a digital marketing campaign aiming for higher consumer awareness, this game is right on the money.

Thule Road Trip, accessible on the Thule homepage, recaptures the spirit of Oregon Trail and the American Western Expansion with 4-bit programming, clunky graphics and choice-led gaming, and then infuses the pioneering experience with some modern-day Manifest Destiny.

What was once a desperate plight to stay alive before reaching the promised lands of Oregon is now a postmodern party-on-wheels experience that threatens to end too quickly if you can’t keep your passengers entertained or your car tuned and on the go. It's standout creative and impressive execution rolled into a can't-miss experience for retro gamers and cool hunters alike.

Remember the embattled oxen, the cholera-prone companions, and the ease with which a broken hand or leg could bring about sudden death on the Oregon Trail? Now, you can run out of fresh CDs to play, blow a tire or two, read through all your magazines too quickly, or even have your passengers freak out and give each other purple nurples. And don’t burn all your money! If you get pulled over for speeding and can’t cough up enough dough for the ticket, it’s game over, roadie.

As a manufacturer of car rack systems, RV accessories, and vehicle spare parts, Thule has really hit the nail on the marketing head with Thule Road Trip. Not only does the branded game offer a solid dose of digital nostalgia, it also celebrates the great outdoors and the thrill of automotive. It’s creative concepting at its best, no doubt. Play the game, have some online fun, and let me know if you make it all the way to Santa Barbara!

10/24/2007

Political Automotive: Zero to 60 in 3.5?

For the past couple of days, I’ve been putting together a user-friendly glossary of vehicle parts and features for a corporate client's online help center, and as a result, I’m feeling straight-up Motor City--more so than ever before. I've suddenly turned vehemently vehicular. Automotive to the core! That's right, baby!

Ahem. Anyway, to honor this carefully cultured enthusiasm for all things Car And Driver, I felt like penning a post in tribute to that grand, global industry that’s gifted us with cruise control, hybrids, and variable valve timing (oh my!).

To look for fresh ideas, I started perusing my e-mail inbox this morning, when lo! An unread day-old message from a fellow colleague that my hurried eyes had inexplicably missed. It included a URL to a nifty little online game, created by ABC News, called Candidates and their Cars. Check it out! It's quite amusing. Do you think you know your presidential candidates? Are they being consequential with their political stance against global warming? Can you match them to their wheels? Put them and yourself to the test!

Most of these candidates drive American cars, which is always good politics, I’m sure. Those who don’t, drive hybrids, which is also a political plus. Solid. There are a couple of gas-guzzling Republicans, a Democrat with a mystery machine that runs on E85, and a lone 'vette enthusiast. One candidate purportedly drives some sort of ghetto Ford Focus. My favorite ride is McCain’s.

Anyway, go ahead and play the game. The political race is on: Will knowledge of the candidates' rides sway your voting preferences? Do you even care? Let me know!

9/11/2007

Of Cars and Clothes and Benjamins

The more I read, research, and write about cars, the more I desperately want to buy one. I want to splurge and participate in the thrill of personal purchase so I don't feel I'm missing out on the decadent joys of capitalism. I want to throw away my money, be flippant with my buying choices, randomly return unwanted items I bought out of inertia, and complain that I have nothing to wear. I want a convertible and a coupe and a roadster and a four-door sedan and an extended cab truck and a hybrid with Active Fuel Management and Rainsense wipers and automatic temperature controls that runs on an ECOTEC engine that, as a colleague recently quipped, "converts gasoline into world peace" (see dealer for details). But truth is, I don't need another car. I can't even afford a car right now. But I want a car, and I want it now.

I remember when I was in high school and I was a socialist that I pretended--hypocritically--to loathe all things material. I wanted social justice and was planning to unite with the workers of the world. I wanted peace, love, and rock and roll, and visualized spending the rest of my days surfing away an endless summer--I'm embarrassed by it now, as I didn't even know how to surf then and I still don't know how. But I was adamant about my so-called values and morals, disdaining all who pursued material pleasures and vying instead for the simple things in life.

As soon as my college years hit and I began to make a life for myself in the Northeastern Unites States, I nuked away my "values" faster than a Coca Cola fizzles out and turns flat. No more peace, love, or social justice. Ppfff. Forget that! My life became a wasteland of excess, posturing and one-upping, always ready to serve up some 'tude to anyone not up to par. I was completely enveloped by my surroundings and found myself slowly turning plastic. I distinctly remember a conversation I had with friend of mine from NYU that resonates to this day as a cautionary tale. We were in Battery Park, overlooking the sultry waters of New York Bay on a crisp, cold night, when she said, as we both admired her soft new leather jacket: "You know, back home I used to not care about clothes that much. Now I can't help but want the latest fashions." I nodded empathically and played it up with a distinct "totally." A wardrobe malfunction for us was not having just the right thing to wear. Who had we become? We were prisoners of our environment and didn't even know it--or if we did, we didn't care.

And today, I really really want a shiny new car. But now I know that even though I may want it, that doesn't mean I'm going to get it, and even if I could buy it, I probably wouldn't indulge simply because I can. Now I know a little better, and in between the empty insta-gratification of no-holds-barred capitalism and the sounds-nice, sharing-means-caring, unreal hippie ideal, there's a spot where I have begun to feel right at home.