The vortex of media today lies online. The Internet is where television, movies, literature, advertising and art all come together, and as such, digital powers up pop culture in ways unprecedented. It both defines and lends pop media (historical?) significance; what was once a trackless waste of disjointed and oftentimes creatively tone deaf cultural concoctions is now the stuff of online analysis, legend and sticky speculation.
Flummery to some perhaps, saddled with meaning and humor for others, pop culture as captured by online is a dynamic, circuitous, and trashy-chic phenomenon that reflects the absurdity and fleetingness of the human condition. Thanks to digital, it is beginning to take on unexpected importance in business, art, and even architecture, as well as in the day-to-day lives of many online professionals.
From comprehensive sites like Cracked.com offering up pop cultural fare such as assessments on the “15 Most (Painfully) Unforgettable Cartoon Theme Songs” and a rundown of the “7 Most Easily Escapable Movie Monsters,” to ezines like PopMatters, “an international magazine of cultural criticism” where literary condescension is par for the course, online is now where pop culture takes its shape.