Pop! Goes the World (Wide Web)

I love the media because it’s at a frenzy: It brims with postmodern delights, and provides at once disarming and unsettling experiences. It dispatches a myriad of visual and auditory episodes at a constant, rapid-fire rate, forcing even the most jaded introvert to wield at least a dash of pop-culture literacy.

The vortex of media today lies online. The Internet is where television, movies, literature, advertising and art all come together, and as such, digital powers up pop culture in ways unprecedented. It both defines and lends pop media (historical?) significance; what was once a trackless waste of disjointed and oftentimes creatively tone deaf cultural concoctions is now the stuff of online analysis, legend and sticky speculation.

Flummery to some perhaps, saddled with meaning and humor for others, pop culture as captured by online is a dynamic, circuitous, and trashy-chic phenomenon that reflects the absurdity and fleetingness of the human condition. Thanks to digital, it is beginning to take on unexpected importance in business, art, and even architecture, as well as in the day-to-day lives of many online professionals.

From comprehensive sites like Cracked.com offering up pop cultural fare such as assessments on the “15 Most (Painfully) Unforgettable Cartoon Theme Songs” and a rundown of the “7 Most Easily Escapable Movie Monsters,” to ezines like PopMatters, “an international magazine of cultural criticism” where literary condescension is par for the course, online is now where pop culture takes its shape.

There’s no denying it. In the catchy words of Men Without Hats, “pop! goes the world.” And my heart. What about yours?


rosita said...

I love pop culture. It is really entertaining. Sometimes pop media goes a little overboard, but in general, it's great to forget about the many wars and global issues.

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